FARMCON 2026 - January 7th & 8th 2026 in Kansas City, MO

January 07‍-08‍ 2026 in Kansas City, MO

Business • Profit • Scale • Automation

Helping to Revive Rural America

January 07‍-‍08 ‍2026 in Kansas City, MO

Business • Profit • Scale • Automation

Helping to Revive Rural America

THE BEST INVESTMENT YOU'LL MAKE IN YOUR BUSINESS ALL YEAR...

1200 +
ATTENDEES

500 +
BUSINESS OWNERS

500 +
AGRIBUSINESSES

350 +
FARM OPERATIONS

WHAT IS FARMCON?

FARMCON isn’t just another ag conference — it’s where the future of farming is being built! It’s the crossroads where ag entrepreneurs, investors, traders, landowners, and top-level producers come to sharpen their vision, strengthen their teams, and scale what they’ve built.

It’s a room full of builders, growers, and doers — the people who fight to secure their agricultural legacy, innovate through uncertainty, and believe that agriculture’s brightest days are ahead.

Across two days of practical workshops, high-powered keynotes, and off-the-record conversations, you’ll gain actionable insight and strategies from some of the best and brightest in the industry that you can put to work immediately. From labor challenges and breakthrough innovations to input efficiency and next-level risk management, you’ll leave with the connections, clarity, and confidence to take your operation to the next level.

At FARMCON, we don’t just talk about the future — we build it! Join us in Kansas City on January 7th & 8th to connect with others like you who are driving agriculture forward.

YOU’RE ONBOARD TO ATTEND FARMCON,
BUT HOW ABOUT YOUR COMPANY?
WE’VE GOT YOUR BACK.

IS FARMCON FOR ME?

FARMCON is for forward-thinking founders, ag owners, progressive farmers, partners, and entrepreneurs who are open to new ideas, unafraid to make bold moves in the industry, and who see change not as a threat, but as an opportunity.

This is more than a conference — it’s a gathering of leaders and difference-makers committed to leaving agriculture stronger than they found it. FARMCON is built for action-takers — the people who thrive on fresh perspectives, straight-talk conversations that challenge a different level of thinking, and ideas that can shift the entire industry. It’s for those who see agriculture as more than a business — as a way to build families, communities, and legacies that last. If that’s you, you’ll be right at home here.

FARMCON is for leaders and difference-makers who see value in family, lifestyle, and legacy — and for people willing to question the way things have always been done. It’s for the optimistic, the forward-looking, and the relentless: those determined to build something better and strengthen the future of rural America.

If that’s you, we need you. Agriculture needs you. Rural America needs you.

Join us in Kansas City this January. Come ready to learn. Leave ready to change the game.

TOP REASONS
TO ATTEND

NETWORKING OPPORTUNITIES

At FARMCON, we believe the people in the room make the conference! We make it our goal to have the most influential and forward-thinking attendees at the event every year. Join us this year to meet and learn from like-minded entrepreneurs, founders that have paved the way, industry leading investors, high-impact CEOs, and top producers from across the country.
LEVEL UP GRAIN MARKETING STRATEGIES

Get insider access to strategies, trades, and commodity market forecasts for the next 6–12 months from some of the world’s top traders and investors. Walk away with real tools to manage risk, make decisions, and maximize profit.
BUILD A BUSINESS THAT LASTS

Learn proven strategies from real business owners to lower customer acquisition costs, prevent customer attrition, and scale your operation without falling into the hidden traps that trip up even well-run operations.
MAKE CAPITAL CONNECTIONS

Join the leading summit for ag innovators seeking growth capital — and for investors looking for the next big opportunity in agriculture. FARMCON is where ideas meet resources, meaningful connections are made, and the deals shaping the future of agriculture begin.
BUILDING WEALTH BEYOND AG

FARMCON isn’t just about agriculture — it’s about smart growth and forward-thinking strategy in every area of your financial life to continue to build wealth for your family. Hear from industry experts on the economy, cryptocurrency, real estate, collectibles, and other investment opportunities beyond the farm. Discover insights and strategies you can apply today to diversify your portfolio, manage risk, and capitalize on emerging trends outside of agriculture.

Featured Speakers

Zack Kass

Former Head of Go-To-Market at OpenAI

Zack Kass is an advisor, researcher, keynote speaker, and the former Head of Go-To-Market at OpenAI. He is recognized as one of the foremost thinkers in applied AI, with his insights featured in Fortune, Newsweek, Entrepreneur, AdAge, and Business Insider. From launching GPT-3 to scaling ChatGPT, DALL-E, Codex, and Whisper, Zack has been the power behind some of the most game-changing AI technologies we use today.

At OpenAI, Zack led the teams responsible for sales, partnerships, and customer success, turning the company’s cutting-edge research into real-world business solutions. He has personally advised executives across dozens of industries on deploying AI at scale.

As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams—including Coca-Cola, Morgan Stanley, and Amgen—to help leaders navigate the rapidly evolving AI landscape.

Erika Ayers Badan

Former CEO at Barstool Sports

Erika Ayers Badan is an American businesswoman currently serving as CEO at Food52, a service that connects a global community of expert and amateur chefs. She was formerly the CEO of the digital media company Barstool Sports.

Ayers Badan was named Barstool’s CEO in 2016 and oversaw the company’s expansion into multimedia, merchandising, streaming, and pay-per-view programming. The company’s expansion into pay-per-view included the acquisition of amateur boxing league Rough N’ Rowdy in 2017. Under her leadership, Barstool Sports’ $15 million valuation in 2016 grew $30 million after just one year, and then to $450 million in 2020. As of her resignation in January 2024, the company’s revenue had grown 5,000% since she first assumed the role.

Following Barstool’s exponential growth, Fast Company named Ayers Badan as one of its “Most Creative People in Business” in 2018, citing Barstool Sports’ expansion into multimedia and merchandising during her tenure. That same year, Forbes ranked her 25th on its “Most Powerful Women in U.S. Sports.” In 2019, she was ranked #19 on The Big Lead’s list of “The 75 Most Powerful People in the Sports Media Business.” That year, she was also included on Crain’s New York’s “Notable Women in the Business of Sports.” Adweek named Ayers as one of its “Most
Powerful Women in Sports” in 2017 and 2020.

Ayers Badan serves on the boards of Premiere Lacrosse League and Axon, a company committed to public safety technology, training, and software. She has previously been on the board of directors for World Wrestling Entertainment, Torchy’s Tacos, and Food52 before becoming their Chief Executive Officer. From 2020 to 2023, Ayers Badan hosted the podcast Token CEO about business and sports news. She is also a frequent public speaker and has given talks at the Milken Institute, CAA World Congress, the MIT Sloan Sports Conference, the SALT Conference, G2E Las Vegas, and many other events.

Ayers Badan began her career working at Fidelity Investments. She has held executive marketing positions at Demand Media, Yahoo!, Microsoft, and AOL. She has a bachelor’s degree in sociology from Colby College in Maine.

Peter Mallouk

CEO at Creative Planning

Peter Mallouk is the President of Creative Planning and its affiliated companies, which provide comprehensive wealth management services to their clients, including investment management, financial planning, charitable planning, retirement plan consulting, tax planning and estate planning services.

Creative Planning manages more than $370 billion in combined assets under management or advisement by Creative Planning and its affiliates as of June 30, 2025.* for clients in all 50 states and abroad, and has been featured in several Top RIA Firms lists, including Barron’s (2019-2024), Financial Times (2014-2020), and Financial Advisor magazine (2012-2022, 2024).*

Peter has been named the #1 Independent Financial Advisor in America 3 times by Barron’s. He was also included on Worth Magazine’s “Power 100” list of the most powerful men and women in global finance (2017 and 2018). Peter’s accolades include the E&Y Regional Entrepreneur of the Year Award (2018) and the Tiburon Summit CEO of the Year Award (2025).

His firm, Creative Planning, was recognized in Ingram’s as “Best Wealth Manager” (2020) and among the “Best Companies to Work For” (2022), as well as in the Kansas City Business Journal’s “Best Places to Work” (2023). Peter also personally received the University of Kansas School of Business Distinguished Alumni Award, becoming the second-youngest recipient in the award’s history—his wife, Veronica, holds the distinction of being the youngest!

Mystery Speaker

Kevin Van Trump

The Van Trump Report

Founder and CEO at Farm Direction, Author of The Van Trump Report, Founder & Host of FARMCON, Angel Investor, Trader, Corporate Coach, Keynote Speaker, and host of the “Highly Volatile” Podcast. Kevin is also an active Board Member for several agriculture firms and businesses.

Gary Lezak, CEO

Weather 20/20

Weather forecast models have been using the same atmospheric flow calculations since 1922. It’s a system rooted in plugging a set of initial conditions into physics formulas and then seeing where they may lead over time in forecast output.

Modern technology has allowed meteorologists to use better initial conditions, but there are still errors that compound over time. These errors are what limit these models from having any accuracy beyond 14 days.

The physics models, used by pretty much everyone else in weather forecasting, are trying to simulate and predict the conditions of the entire atmosphere. But they can only approximate those conditions. The errors in their approximations compound over time, rendering their longer range forecasts useless. Weather 20/20’s proprietary method takes a different approach.

The core tenet of the LRC (Lezak Recurring Cycle) is that a unique weather pattern establishes itself each year. The pattern is identified and then predictions of every day’s weather around the world are produced. The model calculates actionable data that is being used globally with profitable results through advanced warning. One of the only companies in the world that offers accurate long range weather data and analytics on a truly global scale.